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May 3, 2024

Angelic Vendette: Building the Future of Retail With An Entrepreneurial Spirit

Angelic Vendette: Building the Future of Retail With An Entrepreneurial Spirit

Angelic Vendette, CEO and founder of Ave Advisory and former Global Head of Marketing at Alo Yoga, shares her journey and insights into marketing and innovation. She discusses her early entrepreneurial spirit and the lessons she learned from working in the service industry. Angelic also talks about her decision to pursue business school instead of acting and the valuable skills she gained from her first job at Deloitte. She shares her leadership style and the importance of assessing character and soft skills in interviews.

Finally, Angelic expresses her excitement for the future of innovation in retail and the potential for personalized experiences. In this conversation, Angelic Vendette discusses the importance of creating immersive branded experiences and the impact of AI on marketing. They also explore the success of Pepsi's Super Bowl activation and the factors contributing to Alo Yoga's success. The conversation touches on building a community, transitioning from employment to entrepreneurship, and the importance of exercise for mental sharpness.

Angelic emphasizes the importance of equity, inclusion, and women's rights, as well as the ethical challenges of AI and language models. The main takeaway is prioritizing family, love, and doing good in all aspects of life.

To learn more, please follow on LinkedIn: https://www.linkedin.com/in/angelicvendette/

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00:00 Introduction and Background
02:57 Early Entrepreneurial Spirit
05:58 Lessons from Working in the Service Industry
09:53 Choosing Business School over Acting
12:06 First Job at Deloitte and Learning Business Skills
15:51 First Experience Managing People
21:56 Assessing Character and Soft Skills in Interviews
25:04 Balancing Social Media and Ethics
28:14 Excitement for Innovation in Retail
30:30 Creating Immersive Branded Experiences
31:43 The Impact of AI on Marketing
32:12 Innovation in Experiential Marketing
34:00 Pepsi's Successful Super Bowl Activation
34:40 Factors Contributing to ALO Yoga's Success
35:53 The Importance of Product Quality and Marketing
37:32 Building a Community and Leveraging Technology
38:07 Defining Community and Its Importance
40:10 Transitioning from Employment to Entrepreneurship
41:01 Potential Expansion of Athletic Greens into Fashion
43:10 The Importance of Exercise for Mental Sharpness
45:09 Focus on Equity, Inclusion, and Women's Rights
47:06 The Ethical Challenges of AI and Language Models
49:59 The Daily Actionable Advice: Exercise Every Day
51:48 The North Star: Family, Love, and Doing Good