Will Weinraub: Innovating The Future of Toys and Collectibles
Our guest on episode 295 of #thePOZcast is Will Weinraub. Will is the Co-Founder & CEO of OnChain Studios, a company at the forefront of blending the digital and physical worlds to create immersive experiences for collectors. OnChain Studios is the parent company of the project that started it all– Cryptoys. Cryptoys is creating fun new ways to collect and play with digital collectibles, games, playsets, and much more!
Previously Will co-founded LiveNinja which was a chat and video interface it sells to brands that want to interact with customers via the web. After Liveninja was acquired in 2017 by Net2Phone, Will headed the product there and built Cryptoys on the side until Web3 blew up in 2020. He started full-time on Cryptoys through OnChain Studios in 2021 and hasn’t looked back since.
There’s a whole lot of nerding out on Web3 and collectibles in this show. Plus some real gold around building a tech business from the ground up. Enjoy!
For more, please check out https://cryptoys.com/
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For more, please visit www.thePOZcast.com
2:27 - Era of building wrestling websites
3:47 - A-levels screen handle
6:34 - Realistic about Baseball
7:28 - Growing up in Miami
9:11 - Gap between wrestling and live Ninja
13:10 - First punch in the face/Hardest lesson learned in the early days
15:28 - Building a company is Brutal
15:50 - Words of encouragement for entrepreneurs
17:29 - Search for inspiration/motivation
18:44 - Introduction of crypto/ logistical decisions
21:27 - Genesis of the Blind Box
27:34 - Early discouragement or validation
28:30 - Case study of Roblox and Minecraft / Play patterns
30:58 - Positive and safe environment for kids
32:07 - Negative effects on the progress
35:37 - Onchain/ Ownership based economy
37:47 - Hurdles on the way
39:29 - Things that keep you up at night
42:26 - Building the best team / Advice on hiring a team member
45:30 - Love for collectibles / digital representation
47:05 - Will Weinraub's Superpower
48:55 - The Northstar
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