We want to be PRO-sumers, not CON-sumers.
Wait, WTF are you talking about?
Let's be real. Right now, the marketing of products is only in one direction- TO us.
With the advent of Web3 technology and the use of on-chain (vs. online), brands utilizing NFT's and Tokenization are putting the decision power into the consumer's hands.
Giving the US the choice. Democratizing the process.
We are so so so early stage on this that we need to be mindful not to throw out the baby with the bathwater when things go south, like the awful PR rap of "NFTs"- instead, understand the technology and not the cartoon PFP wrappers around them.
Thankfully, a true expert understands the tech shift (web 2.5) from multiple POVs.
Kevin and I are thrilled to welcome Forj CMO Charles Staton to #thePOZcast and The Immutable Mindset for an incredibly lively convo on this topic and much more!
LISTEN UP: https://thepozcast.com/e283-charles-stanton-how-brands-are-coming-onto-the-blockchain/
THIS IS #THEPOZCAST - GET INVOLVED
