1:12 - Getting into Professional sports
2:11 - Rewind to day one/internship days
2:31 - Fondest memory / Early Lessons
4:30 - Payroll and affordability
5:48 - Thoughts on free Internships
7:02 - Change over time
8:19 - Ticketing is the first step
9:02 - Social Listening
9:44 - Knock on the door
10:38 - Transitioning into Merchandising
12:30 - Prized memory
13:40 - Basketball coming to Brooklyn
15:40 - Brand Building
18:20 - Different types of merch
20:08 - Decision making
22:15 - Opportunities and Options
24:22 - Arts & Science of Sports Merchandising
26:27 - Vibe in LA
27:18 - Mindful of Existing Fanbase (Challenges)
28:40 - Overcalculation at some point
33:41 - Shop 313
40:03 - Servant Leadership
41:12 - Latest trends/technology and innovation/demands
42:23 - Advice to Younger Self
43:40 - The greatest piece of advice
44:50 - Tyrel's North Star
Tyrel Kirkham: Following Your Career Passion: A Journey in Pro Sports Marketing
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