00:00 Introduction to Tom Conlin and North Street
03:06 Family Background and Early Influences
05:59 Navigating Color Blindness in Design
09:00 The College Experience and Creative Awakening
12:03 Early Career and Writing Journey
15:05 Transitioning to Entrepreneurship
17:59 Building Client Relationships and Retention
20:58 Scaling the Business and Team Dynamics
25:07 The Importance of Honest Feedback
26:04 The Origin Story of North Street
27:14 Navigating Change in the Creative Industry
28:10 AI: Tools for Efficiency and Creativity
30:17 The Future of Branding with AI
32:00 Using AI as a Medium for Inspiration
33:37 Concerns About AI and Content Authenticity
39:04 The Challenge of Critical Thinking in the Digital Age
40:10 Finding Balance in a Tech-Driven World
41:05 Hiring for Values and Character
45:20 Defining Success in Business