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Stories from the Ground & Air: Edmond Huot's Journey in Airline Branding

00:00 Introduction and Background
03:01 Passion and Job Alignment
07:15 Airport Design and Travel Experience
19:10 Airport and Airline Branding
20:26 The Role of Hospitality
21:25 Unexpected Adventures
22:07 Understanding the customer journey
23:38 Creating memorable experiences for airline passengers
26:16 The role of creativity in advertising
30:42 Challenges of running an agency and finding balance
35:37 The power of curiosity in the creative process