1:35 - Go-to BBQ spots in Austin
2:13 - How to find the best BBQ
2:56 - Go-to sides with BBQ
5:20 - Getting into PR space
6:50 - Dislikes about internships
8:16 - Advice on unpaid internships
9:15 - Questions to ask in interview process (internships)
10:24 - Right time to develop own firm
11:45 - A newbie in PR (Remote vs Onsite)
13:11 - Tough early challenge
14:53 - Approach to hiring team building
16:26 - Acquisitions / Sell Out
20:03 - Lessons learned the hard way
21:34 - Learning during book writing process
23:31 - Key takeaway from the book
25:08 - How do the leaders convey the right message
26:42 - Difference between self publishing and traditional publishing
28:23 - Goal of the book
30:00 - Hiring Female employees
31:52 - Bias in the company
32:13 - Coaching own sons
36:29 - Experience with kids
36:53 - Single greatest piece of advice
37:56 - Rusty's Super Power
39:01 - Rusty's North Star
