Here is the proven, winning marketing formula:
Eliminate the Friction + Invest in the Experience, + Focus on your fans/audience.
That is how Jesse Cole, Founder of the Savannah Bananas, and his team have grown millions of fans and followers worldwide!
They have almost 7M TikTok and 1.7M on Insta, all through word-of-mouth marketing.
When I told my 11-year-old daughter that I was interviewing Jesse, she said, "OMG, DAD, Of course, I know the Savannah Bananas, we love them!"
This is a tween girl in suburban Long Island, loving a Georga-based Exhibition Baseball team.
They WIN by putting their fans and audience FIRST in everything they do!
There are so many lessons to be learned from Jesse and the Bananas story, so you have to check out the full episode of #thePOZcast here:
THIS IS #THEPOZCAST - GET INVOLVED
#contentmarketing #podcasting #marketing #growth
