POZcast x Immutable Mindset: Brands, Consumers, and How Sam Ewen is Bridging their Gap to Web3

• [00:49] Introduction to Sam Ewen
• [03:01] Sam’s background and career journey
• [05:21] Lessons learned from early internships
• [06:46] Sam’s early career in music and tech
• [08:45] How digital advertising, and experiential marketing prepared Sam for Web3
• [12:51] The current stage of Web3: Are we still in the early innings?
• [14:35] The uncertain future of Web3
• [15:12] The evolving landscape of Web3: Differentiating between necessary and unnecessary applications of blockchain technology
• [16:27] Navigating the transition from Web 2.5 to Web3: Balancing practicality and idealism in adopting blockchain technology
• [17:47] The landscape for brands in Web3.
• [19:16] Nike's drop and the future of digital wearables
• [21:03] Mercedes' generative art drop
• [24:52] CoinDesk's experiential approach to consensus
• [26:03] Designing the Web3 programming and experience for the CoinDesk Consensus conference
• [28:55] Brand summit and future of Web3
• [31:56] How to keep events more intimate
• [34:01] Consensus as the most meaningful event
• [39:31] The negative impact of the hype around cryptocurrency
• [46:24] CoinDesk studios' development initiatives
• [49:09] The natural evolution of Web2.