2:00 - First Experience with Pollution problem
4:20 - Building a Coalition
6:00 - Stakeholders
7:40 - Serial Social Entrepreneur
9:20 - New Form of Funding
13:25 - Real time example
15:42 - Social Value Economics
19:00 - Nonprofit sharing
21:50 - Lake Scarcity and Lake Abundance
22:59 - Resistance from Senior Leadership
25:35 - Case Study - A Real Transaction
33:50 - Leveraging a Business
38:55 - Paul’s Super Power
42:14 - Paul’s North Star
