00:00 Introduction to Michael Browning and Unleashed Brands
03:08 Early Life and Entrepreneurial Journey
04:09 The Power of Data in Business
05:42 Building Urban Air Adventure Park
08:04 Focusing on the Target Audience
09:32 Learning from Mistakes and Making Data-Driven Decisions
11:27 Site Selection and Considerations
13:24 Differentiating Between Walk-In Guests and Event Guests
15:14 Modeling Success for Children
19:38 The Importance of Accountability and Values
22:30 Setting Achievable Brand Standards in Franchising
24:21 Handling Crisis and Ensuring Safety
26:04 Building Successful Teams
29:37 Future Trends in the Kid-Focused Industry
32:01 Prioritizing Consumer Value
35:36 Embracing the Challenges of Entrepreneurship
37:44 Bringing Joy to Families and Creating Positive Experiences