2:06 - Introduction
3:34 - Putting things into place
4:53 - Why is CBD/ Cloud water so good?
9:30 - First Conversation
12:02 - Science behind Flavors
13:56 - Brand Value
20:10 - Educating the masses about CBD
22:33 - Target Market
24:05 - General Though Process in Consuming CBD
25:28 - How do Consumers Perceive this brand? / Brand Experience
28:45 - CBD and Alcohol
31:04 - Lead Blindfold
33:20 - Managing during Pandemic
38:50 - Lessons Learned
40:57 - Being Empathetic
44:47 - Customer Retention
48:25 - Evolution of the Product
53:21 - The New Normal
55:45 - Authenticity
Marc Siden: Lessons on life & leadership from Cloud Water CEO
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