1:40 - Early days/ school days/ Entrepreneurial bug
3:50 - Consumer Psychology
4:58 - Idea to build something
6:16 - The good, the bad, and the ugly
7:55 - Advice based on a mistake made earlier
8:58 - Mindset change
9:50 - Passion for cooking
11:04 - Promoted to CEO
12:12 - Big Early mistakes
13:23 - How to stay focused
14:10 - Leaving the pan ON
15:29 - The inspiration to build
16:50 - Make it Cost Effective yet trendy
18:52 - Investment Pool
21:26 - First Key Hires
22:38 - Marketing Approach / Target Market
24:27 - Product RoadMap
26:14  - Success behind year to year growth
27:10 - Team Growth
28:29 - Red Flags
30:15 - Single Greatest piece of advice
31:18 - Jordan's Super Power
32:04 - Jordan's North Star