The stigma of cannabis is dissolving. I love how mainstream and accessible cannabis is.Deregulation has sparked incredible innovation and many jobs.
Even non-users are utilizing their innovation to create incredible brands and tech. One such innovator is Angus Rittenburg, CEO and founder of Wynk, which is shaking up the cannabis industry with its groundbreaking infusion technologies and low-dose beverages.
Before creating Wynk, Angus was a Battery Design Engineer at Tesla, working on the Model 3 battery module, yes, that Tesla! Now, he’s channeling his engineering expertise into designing machinery and production processes to navigate the complex world of cannabis manufacturing.We cover it all:
How his Tesla experience shaped his entrepreneurial journey
The science behind cannabis emulsions and why they’re key to beverage quality
The unique marketing strategies Wynk uses to normalize cannabis products
Why owning production is critical in a highly regulated industryKey takeaways from our conversation:Engineering isn’t just about machines—it’s about curiosity and problem-solving.The cannabis beverage market is still untapped, and Wynk is pioneering the way.Lessons from Tesla (and Elon Musk!) can prepare you for anything—even launching a startup.Early pivots in entrepreneurship are necessary for long-term success.
Tune in now for an insightful conversation on innovation, adaptability, and the exciting intersection of tech and cannabis:
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