LISTEN NOW: https://thepozcast.com/e259-kerry-michaels-lessons-learned-from-building-bill-murrays-golf-brand/
How Bill Murray Changed Golf Forever
The sea of blue-striped polos and stuffy country clubs could have done a better job of attracting the younger generation to do their dad's golf.
It wasn't accessible. And there was only one man who could change this.
Bill Murray.
He is as authentic as it gets and a genuinely excellent lifelong golfer! Of course, it also helps that he did a little movie called Caddy Shack!
A select bunch of us (like me) have our own Bill Murray story, and maybe if you are nice enough, ill tell you mine one day. But for now, this is the story behind William Murray Golf, and it's CEO Kerry Michaels.
LISTEN NOW: https://thepozcast.com/e259-kerry-michaels-lessons-learned-from-building-bill-murrays-golf-brand/
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