1:30 - Introduction
2:23 - Brand Origin Story
6:33 - The Time is Now
7:23 - Carbonization Process
8:56 - Substitute to Sugar
9:17 - How to Ensure Safety
9:58 - Launch to Pre-Covid in 45 seconds
14:09 - Big Mistake
16:13 - Honesty, Humility and Hustle
17:35 - Moment of Realization
18:52 - March, the 13th (D-Day)
23:05 - How to keep Brand Loyalty
26:42 - Giving Back
27:47 - Coalition strategy
31:20 - Results and outcome as per Sep 2020
33:09 - Being Optimistic
34:29 - One Piece of Advice