1:20 - Origin Story / Car Wash Story
2:34 - Create an Opportunity
3:36 - Street Marketing
3:58 - College is not for Everyone
5:16 - Teenage Era
6:12 - Getting into College
7:46 - Dad's Expectations
9:09 - McDonald's Story
11:08 - Early Life Lessons
12:42 - Be Empathetic
14:02 - Moment of Success
16:20 - A Natural Leader
18:01 - Turning down offers
19:59 - Silicon Valley deal
21:50 - Brand Influence
23:03 -Birth and time of Extension
25:17 - Business Growth and Systems
26:40 - Consistency and Hiring / Identify Talent
29:09 - Diversity of Opinions
31:45 - PR Strategy
32:54 - Biggest Mistake
34:43 - Posner's Philosophy
35:24 - Time to Bloom
38:26 - BYOB
40:34 - Getting into Franchise
43:05 - Single Greatest Piece of Advice
44:13 - Brian's North Star