Audio: https://thepozcast.com/e289-bozoma-st-john-her-journey-on-learning-to-live-an-urgent-life/
I have on episode 289 of #thePOZcast, one of my top 10 wish list guests. My guest is the one and only Booozoma Saint John! Boz was voted #1 most influential CMO by Forbes in 2021 and is literally in the American Marketing Hall of Fame. She’s a master marketer with an insane resume to match that boasts companies like Apple, Uber, and Netflix. She began her career at Spike Lee’s advertising agency, gradually climbing up the ranks to senior marketing positions at companies such as PepsiCo, Apple Music, and Endeavor.
Most recently, she served as the Global Chief Marketing Officer at a little film company called, Netflix. An accomplished entrepreneur, author, and all-around badass, Bozoma’s career was also recently featured in a multimedia case study at Harvard Business School.
Today we are here to unpack her life through the lens of her career and celebrate her new book, “The Urgent Life,”. She is also one of the only humans on earth like me to have a deep love of egg/cheese on a cin raisin bagel. To say I am excited is an understatement.
Bozoma is a personal idol of mine, and I am beyond excited to make the most of every minute we have with her, so please enjoy this truly amazing conversation.
To learn more about Boz please visit https://www.bozomasaintjohn.com/
And, shop her book at theurgentlife.com or anywhere that books are sold! (available in hardcover and audio - also narrated in her very own voice)
If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast
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Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth and visit www.thePOZcast.com
1:13 – Wish Guest / “Cinnamon Rasin Bagel”
3:33 – What Justina taught Bozoma about LIFE
5:03 – Tough Love from Justina
5:30 – The Urgent Life
6:09 – What did Bozoma learn about herself while writing the book
10:15 – Being open and vulnerable
12:50 – Relationship with Peter
15:36 – The concept of being on the continent (Keep close to the cultural roots)
17:55 – Ignite the light from within (excerpts from the book)
21:30 – What does it mean to live “The Urgent Life”
22:54 – Be selfish / Live the best life
24:38 – Role Play (Hiring Manager and Job Hopper)
27:17 – Poking the bear technique
27:30 – Self-awareness and decision-making process
29:37 – Advice to younger ones on finding purpose
31:24 – Learning from working with Dre, Jimmy Iovine
33:48 – Getting star-struck
35:34 – What does Tupac mean to Bozoma NOW
37:21 – Favorite Music nowadays
38:11 – Career Front: What’s Next?
39:29 – Advice to Single/Only parents on raising strong daughters
42:11 – Single greatest piece of advice
43:48 – Bozoma’s North Star
