Audio: https://www.thepozcast.com/412
Max Israel is the founder and CEO of Y.Chroma, the award-winning Lisbon-based fashion brand reshaping the luxury market for Gen-X and Boomer men. Known for its mature skate- and surf-inspired roots, European craftsmanship, and obsession with innovative textiles, Y.Chroma has garnered global acclaim under Max’s leadership. Max, a former tech founder with a history of successful exits, brings a rare blend of creativity and strategy to the fashion world, building a brand that celebrates male midlife reinvention and promotes a century-long approach to living well.With a product line spanning outerwear, eyewear, leather goods, and skincare, Max’s visionary approach continues to drive Y.Chroma’s growth across the U.S. and Europe. Fluent in multiple languages, an avid musician, a pianist, and a fitness enthusiast, Max balances his professional success with a vibrant personal life shared with his partner, Joci, their four adult children, and a passion for philosophy and outdoor adventure. Together, they split their time between Lisbon and Valencia.As a special offer to #thePOZcast community, Max has graciously offered a 20% discount to our listeners! Please visit www.ychroma.com and get a 20% discount using the code POSNER20 at checkout.Connect with Max on LinkedIN: https://www.linkedin.com/in/maxisrael/#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.
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Summary
In this episode of the POZcast, Adam Posner interviews Max Israel, founder and CEO of Y Chroma. This fashion brand is reshaping the luxury market for Gen X and Boomer men. The conversation delves into Max's entrepreneurial journey, from his early days in tech and food industries to his challenges while building his software company. Max shares insights on the importance of agency in entrepreneurship, the emotional rollercoaster of exiting a business, and his passion for creating a fashion line that empowers men to express themselves beyond societal norms.
In this conversation, Max Israel discusses the inception and growth of his men's fashion brand Ychroma, emphasizing the importance of color in men's clothing and the need for a brand that resonates with men over 40. He shares insights on overcoming industry challenges, the creative design process, and the significance of owning the customer experience in a direct-to-consumer model. The discussion highlights the emotional connection between clothing and personal identity and the journey of reinvention that many men face as they age. In this engaging conversation, Max Israel and Adam Posner explore the various stages of life, the importance of manifesting success, and the marketing challenges in today's world. They delve into the fast-fashion dilemma and the need for sustainability while also discussing personal growth, legacy, and the true measure of success. Max shares valuable advice for his younger self and outlines his aspirations for the future of his brand, YChroma.
