2:03 - Drowning in CPG industry / Sampling overloaded
3:30 - The Early Days
4:43 - First Product Sold
6:18 - Team bootstrap
7:43 - Profit Margins at the start
8:53 - The Punchout phase
11:00 - Acquisition of Popchips
11:48 - Key learning from acquisition
12:49 - Sales growth since acquisition
13:45 - Favorite snack
14:56 - Industry other than CPG
15:51 - Advice to founders/startups on Fundraising
19:24 - Brand Awareness
20:58 - New Junk Food in the market
22:28 - Guilty Pleasure snack
25:33 - Key attributes to look for in a brand
26:31 - Advice for getting into CPG
27:06 - The Hiring Process
28:19 - Go-to interview Questions
30:37 - Deal Breaker in an interview
32:11 - Biggest mistake/toughest lesson learned
33:42 - How to keep energy/culture alive
36:57 - Greatest piece of advice
38:01 - Greatest professional accomplishment
39:35 - Amit's North Star