LISTEN UP: https://www.thepozcast.com/304
Please welcome Amanda Dorenberg to episode 304 of #thePOZcast. She is a technology & marketing executive passionate about disrupting traditional industries via new & emerging tech. Currently the President of the Canadian Out-of-Home Marketing & Measurement Bureau aka the COMMB, Amanda drives innovative change using new and emerging technologies across the out-of-home industry.
Amanda shares her journey from being a professional model to becoming a leader in the out-of-home advertising industry. She discusses the challenges and lessons learned in the modeling industry, including the dark side of harassment and exploitation. Amanda also opens up about her experience with AVM (Arteriovenous Malformation) and her recovery process. She highlights the innovation and technology in out-of-home advertising and her involvement in the crypto and blockchain world. Finally, Amanda discusses her transition to leading Canadian Billboard Magazine and her work with Arts Help.
Amanda discusses the growth of her media publication and the importance of building a strong community. She shares how unique content and activations during the pandemic helped garner attention and attract partnerships. Amanda also talks about the value of print publications in a digital age and the impact of physical media kits in client meetings. She emphasizes the importance of curiosity and shares her interview tactics for assessing character and values.
For more on Amanda, please follow her on all her socials @amandadorenberg
For more, please visit www.thePOZcast.com
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