Advertising is one big fat lie!
Well, not really, and not all the time. But it comes down to how persuasive you can be.The skill of storytelling is, by far, the most valuable tool for any marketer. How well you can compel a target audience to take a desired action via speaking to their emotional needs.
My guest on E264 of #thePOZcast is an expert, and we unpack this and a ton more about the world of Advertising. Check this episode w/ Circus Maximus CEO Ryan Kutcher!
This episode is proudly sponsored by our friends at Metaview. @metaview uses AI to automatically write your interview notes for you. Head over to metaview.ai/pozcast to see the magic for yourself for free on your first five interviews.
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