Tucker Max: From Fratire King to Self Publishing Empire-  4x NY Times Best Selling Author

My guest on E146 of #thePOZcast, Tucker Max is a four-time, New York Times best-selling author and founder of Scribe Media. His career took off after he started a blog on tuckermax.com, on which he actually created his own genre called “fratire”. New York Times writer Warren St. John coined “fratire” to describe Tucker’s writing at the time, which was mostly stories about the night life of a man in his twenties, all the partying that comes with it, tied together with a talent (or sometimes a curse) to always tell the truth no matter what.

Now with Scribe Media, Tucker lives a much more balanced life and helps other amazing people like David Goggins and Tiffany Haddish tell their stories and their truth by coaching them through the process of writing their own books. 

This Episode’s Heavy Hitters:

- The price for being a lawyer is your soul. This comes from Tucker’s personal experience.
- The two years he spent in Hollywood were the “worst two years” of his life; and is also where Tucker realized he wasn’t a “soulless, sociopathic, narcissist.”
- Buddha’s “core principle” to “do your work, then help others do theirs” is Tucker’s guiding principle in life, and it’s taken him 42 years to truly understand the meaning and significance of it.
- The reason he makes his clients at Scribe participate in “read-alouds” of their book before publishing is because he once read his own audiobook and realized how many things he would’ve changed, even though he edited the script on paper many, many times already.
- A brand is a construction of who you are, so when people “rebrand” themselves, sometimes all it is is a reconstruction of people’s perception of you.
- If you want real change, you have to really change.

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