Welcome to our new website!
April 22, 2022

The POZcasting Business with Tracy Hazard

The POZcasting Business with Tracy Hazard

In this special episode, we’re sharing Adam’s conversation with Tracy Hazard on her show The Binge Factor. Tracy is a phenomenal host and helps peel back the layers of Adam’s creative and business processes, and how they’ve culminated to create The POZcast and NHP Talent. Adam shares some of his inspirations for podcasting, milestones, his pivot into recruiting, and fills in some of the blanks that you might have been wondering about after getting to know him from The POZcast. We thank Tracy for allowing us to share this episode with our audience, and hope you enjoy it!

This Episode’s Heavy-hitter’s:

A large inspiration for starting The POZcast was the lack of great shows in the recruiting and marketing spaces. As a fan of podcasts and legendary radio hosts like Howard Stern, Adam had “an itch” he just needed to scratch as a fan, but also as someone who knew that a better product could be released with the right amount of experience and preparation.

Speaking of Howard Stern, another huge motivator behind Adam’s journey was Howard’s interview with Hillary Clinton. Adam really admires the way Howard was able to get Hillary to open up about her love story with her husband Bill, and generally how he showcased her personality in a way that was more personable and likable.

Adam also talks about a friend of his, who’s a professional media coach, that reached out to and gave him a crucial piece of advice: “to listen.” Adam had poured so much time into his show prep that in the process of trying to get in all of his questions– he was missing the valuable golden nuggets that the guests were dropping in the conversation.

They break down the almost accidental realization Adam came to that led to the business development strategy behind The POZcourse. Adam realized that his guests were already naturally interested in his business with NHP Talent, and decided to be more proactive about uniting the value unlocked by NHP and this show all at once.

One of Adam’s biggest regrets from the growth of the show is not investing enough into building his community when he first launched the show. So if you’re listening and got this far, drop a line with any questions or suggestions for the show!


Check out the original episode on Tracy's show, The Binge Factor:
https://thebingefactor.com/drive-your-podcast-media-career-forward-with-energy-and-talent-with-adam-posner-host-of-the-pozcast/

If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast

#thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Whether you’re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast.

Check out a free demo today! https://bit.ly/2Fbm/BZ

If you are curious about how Adam has created #thePOZcast and turned it into an ecosystem that builds real relationships, clients, thought leadership, and content, check out www.thePOZcourse.com.

For more, please check out www.thePOZcast.com thanks for listening!

0:13 - Career and Life Journey of the PozCast
3:14 - The big takeaway
5:19 - Compare from the start
6:40 - The LIVE shows
7:42 - Livestreams vs Podcasts
8:50 - The Preparation/ Research
10:11 - Fired from Vayner
11:03 - Turning Podcast into a Business Model
13:50 - Getting the great guest!
14:59 - Increase the Audience Engagement
17:38 - The SEO Power
18:26 - The word 'POZ'
20:01 - Path to Monetization
22:24 - Re-purposing the shows
24:59 - The Powershift
27:15 - Remote Work and Flexibility
28:31 - Podcast Time Zones
29:35 - Advice to Aspiring Podcasters
31:27 - The Binge Factor
34:25 - Advice for Social Media Visibility
36:23 - Trolling of Women
37:47 - Celebrate 200 Episode