Sofia Laurell: Turning Passion Into Purpose

Sofia Laurell is the Co-CEO & Co-Founder of Tiny Organics, an early childhood nutrition, and wellness company that introduces babies and toddlers to their first 100 flavors via organic, plant-based, fresh-frozen meals. Born and raised in Finland, Sofia has been passionate about advocating for women and children throughout her life.



Prior to Tiny Organics, Sofia supported the corporate growth at Ascend Foundation, helping elevate women and minorities onto U.S. corporate boards and creating a pipeline of women and minorities to achieve the highest levels of leadership at Fortune 500 corporations. Sofia also serves on the Tufts School of Nutrition Innovation Council. Her global experience comes from London and Helsinki and is based in New York.

This Episode’s Heavy-hitter’s:

Sofia is from Finland, but has worked in London and now New York since she moved here in 2010.

The idea behind Tiny Organics is introducing a healthier and more diverse flavor palate to kids at an early age. By doing so, you can curb some of the sugar cravings that we’re naturally born with and train healthier eating habits.

Part of the inspiration for Tiny Organics was the Finnish Baby Box, which is a government-issued box of essential supplies for all babies born in Finland.

Their initial testing group was through a group called Park Slope Parents, where they had well over 100 signups to start trying their initial recipes and providing feedback.

Sofia’s life partner is Bonin Bough, who is himself a renowned entrepreneur. Sofia explains what it’s like to live under the same roof and collaborate on business ideas.

For more info, please visit: www.TinyOrganics.com

The POZCAST is brought to you in partnership with Vincere, the Recruitment Operating System. The all-in-one tech platform, purposefully built for recruitment & staffing to unify your Front, Middle & Back office operations.Vincere is designed by recruiters, for recruiters. Both the company and the platform are the unique creations of successful recruiters who sold their business, saw a need for better rec tech, and made it happen.

If you're looking to upgrade your recruitment tech and give your recruiters a new, modern OS, visit vincere.io/pozcast for an exclusive offer. Thanks

If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast

#thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Whether you’re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast.

Check out a free demo today! https://bit.ly/2Fbm/BZ

For more, please visit www.thePOZcast.com

Thanks for listening!