Shira Yevin: Gritty in Pink: Gender Equality in the Music Industry

Shira Yevin, Gritty In Pink's visionary founder and CEO, is revolutionizing the music industry through her groundbreaking marketplace, INPINK. This platform empowers women and gender-expansive creators with employment opportunities, providing a space to showcase their talents, connect with employers, and, most importantly, secure fair pay. Backed by Live Nation Women and advisors like Melissa Etheridge, INPINK is a testament to her relentless pursuit of gender equality.


Shira's influential work, recognized in reputable publications such as TechCrunch, Forbes, Billboard, NPR, and The New York Times, and her role as a recognized speaker at major events like SXSW underscore her position as a leading voice in the movement for inclusivity and diversity in the music industry and beyond. We have a lot to unpack, so let's get to it.


Shira shares her eclectic background, journey from a performer to a businesswoman, and challenges in a male-dominated industry. The conversation delves into the importance of gender equality, creating a marketplace for women in music, and the role of AI in enhancing opportunities for female talent. Shira emphasizes the need for diversity and inclusion in teams. She discusses her vision for the future of Gritty in Pink, highlighting the significance of community and support for women in the industry.

Learn More: https://www.inpink.com
Connect: https://www.linkedin.com/in/shirayevin/

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Takeaways

- Shira Yevin founded Gritty in Pink, a platform for women in music.
- The importance of gender equality in the music industry is a core mission.
- Shira's journey includes a transition from performing to entrepreneurship.
- The marketplace model allows women to keep 100% of their earnings.
- AI technology is being developed to assist women in pricing their services fairly.
- Diversity in hiring is crucial for fostering innovation and creativity.
- Community building is essential for empowering women in the industry.
- Shira emphasizes the need for women to develop confidence in their skills.
- Success is defined by living one's purpose and feeling fulfilled.
- The challenges of capital raising for women-led startups are significant.