Rusty Shelton: A Master Class in Brand Building for the World's Best
My guest on E274 of #thePOZcast is Rusty Shelton, founder of Zilker Media. Zilker Media is an award-winning boutique agency providing end-to-end brand building for some of the world’s top executives, thought leaders, and companies.
Rusty has worked with clients like Chicken Soup for The Soul, IBM, Amazon, and more, and has managed the launches of more than 35 New York Times and Wall Street Journal bestsellers. He’s a serial entrepreneur who has created multiple PR and branding agencies, so let’s dive right into how he’s done it and what makes a successful campaign.
For more on Rusty, please visit www.zilkermedia.com
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1:35 - Go-to BBQ spots in Austin
2:13 - How to find the best BBQ
2:56 - Go-to sides with BBQ
5:20 - Getting into PR space
6:50 - Dislikes about internships
8:16 - Advice on unpaid internships
9:15 - Questions to ask in interview process (internships)
10:24 - Right time to develop own firm
11:45 - A newbie in PR (Remote vs Onsite)
13:11 - Tough early challenge
14:53 - Approach to hiring team building
16:26 - Acquisitions / Sell Out
20:03 - Lessons learned the hard way
21:34 - Learning during book writing process
23:31 - Key takeaway from the book
25:08 - How do the leaders convey the right message
26:42 - Difference between self publishing and traditional publishing
28:23 - Goal of the book
30:00 - Hiring Female employees
31:52 - Bias in the company
32:13 - Coaching own sons
36:29 - Experience with kids
36:53 - Single greatest piece of advice
37:56 - Rusty's Super Power
39:01 - Rusty's North Star
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