POZcast x Immutable Mindset: Brycent Johnson: Why Your Next Favorite Game Will Be on the Blockchain
A special #thePOZcast x Immutable Mindset crossover! From May 2023 with top gamer, Brycent Johnson! Enjoy!
Welcome to the Immutable Mindset podcast, your ultimate guide to the future of blockchain technology, crypto, and the next evolution of the internet.
Today, we're delighted to have Brycent Johnson on the show. Brycent, a former software developer turned Web3 gaming sensation, is revolutionizing the gaming industry. As co-founder and CEO of Loot Bolt, a venture-funded startup, Brycent is an expert in blockchain content creation and innovation. He's also the first Web3 gaming content creator for Xset, the world's fastest-growing gaming lifestyle organization. With his vision of a mainstream Web3 gaming future, Brycent is a leading voice in the field.
In today’s episode, we dive deep into the financial side of Web3 gaming, discussing its impact on the gameplay experience, community building, content creation, and brand building. Brycent shares his accidental discovery of Web3 gaming and how its excessive focus on finance affected Axie Infinity's gameplay. He subsequently shifted his attention to the broader realm of Web3 gaming. The conversation covers pivotal elements like community development and integration with Web3-aligned games. Valuable insights are shared on the future of Web3 gaming, presenting both challenges and opportunities. Whether you're a gamer, developer, or tech enthusiast, this episode offers a compelling glimpse into the exciting world of Web3 gaming that you simply cannot afford to overlook!
Notable Quotes
“I don't want to just sit there and make the same content that people already see in the space. I don't. I also don't want to sit there and be the person who is sitting there making content around the same web three games and talking to the same people. No, I want to go out and find millions of gamers, connect them with my content and bring them to Web three, because that's where the real value is for these games.”- Brycent [17:52]
“If you want to just be known in Web three, of course, you want to tweet all day and all that stuff, I think that's a little bit less important because Twitter isn't where games are going to find their next 100,000 or million users. So I would say having a strategy for Tick Tok or some other short-form platform and doubling down on that is super important.”.-Brycent [44:53]\
Our Guest
Brycent Johnson, a seasoned software developer, shifted to become a prominent figure in Web3 gaming. With a focus on blockchain content and innovation, he revolutionized the gaming industry. As co-founder and CEO of Loot Bolt, Brycent showcases his entrepreneurial skills. Recently, he became the first Web3 gaming creator to sign with Xset, a rapidly growing gaming lifestyle organization. Brycent aims to make web3 gaming mainstream.
Resources & Links
Kevin Logan Jr
https://www.linkedin.com/in/kevinloganjr/
https://www.instagram.com/kevinofalltrades/
Adam Posner
https://www.linkedin.com/in/adamjposner/
https://www.thepozcast.com/
The Immutable Mindset
https://twitter.com/ImmutableShow
https://www.instagram.com/immutableshow
Brycent Johnson
https://www.linkedin.com/in/brycent/
- (03:58) – Brycent’s accidental discovery ofWeb3 gaming
- (06:49) – How the financialization of Web3 gaming stunted the gameplay experience
- (07:45) – The over-prioritization of finance over the actual gameplay.
- (08:27) – The importance of community in Web3 gaming.
- (11:43) – The importance of meeting customers where they're at
- (13:08) – The misconception that the majority of Web3 NFT buyers are gamers.
- (13:40) –The importance of finding the target audience for a game
- (16:12) – Brycent signing with XSet as their first-ever Web3 gaming content creator
- (19:55) –Exploring the synchronization of gameplay, tokenomics, and financials
- (20:23)- Why Grit could go viral
- (21:13) – Why Gala games need to up their game
- (22:46) – Brycent’s experiences playing Wildcard and Alluvium.
- (25:09) – The disconnect between game studios and their audience,
- (26:51) –The importance of content creation and education in Web3 gaming and how to educate gamers in Web2 about Web3
- (27:55) – Frictionless onboarding by giving away free NFTs and integrating with popular games
- (30:15) –Using data-driven metrics to make adjustments, rather than trying to solve for multiple assumptions at once.
- (32:46) – Brycent’s approach to working with Web3 games as a consultant and the importance of being compensated for his time and expertise.
- (37:51) – The importance of building sustainable communities in Web3 gaming and incentivizing community participation
- (41:33) Dead Drop is the best gaming experience today
- (44:16)- Brycent’s advice to aspiring content creators in the Web3 space
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