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Oct. 25, 2023

POZcast x Immutable Mindset: Brands, Consumers, and How Sam Ewen is Bridging their Gap to Web3

POZcast x Immutable Mindset:   Brands, Consumers, and How Sam Ewen is Bridging their Gap to Web3

This is a special cross over episode with my PNT Co-Founder Kevin Logan Jr. We hope that you enjoy a taste of our other show! First aired 6/23/23


Check it out: https://the-immutable-mindset.simplecast.com/

Welcome to the Immutable Mindset podcast, your ultimate guide to the future of blockchain technology, crypto, and the next evolution of the internet.

Today, we're thrilled to feature Sam Ewen on the show. Sam is the head of CoinDesk Studios and co-host of the Gen C podcast, a show focusing on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. With 20+ years of experience in brand engagement, he is a pioneer in digital advertising and event marketing. Sam's expertise spans creative technology, retail, and social engagement, driving impressive results for top brands. As a professor, speaker, and mentor, he shares his knowledge and serves on advisory boards. Sam has created impactful experiences for renowned brands such as Samsung, Nike, and HBO.

Adam and Kevin sit down with Sam to discuss his journey, his vision for the future of Web3, and his thoughts on how brands can adopt these new technologies. They talk about the need for a thoughtful and intentional approach to the development and adoption of blockchain technology and the importance of community, transformational use cases, and education, rather than a get-rich-quick mindset. Furthermore, they also discuss how brands can adopt these new technologies and the potential for Web3 to transform traditional industries. Tune in to learn more about the future of Web3 and how it will impact the world we live in.


Notable Quotes

"I don't think Web3 is a foregone conclusion. I love technology, I love the opportunity, but there are a lot of technologies that I've been involved with in my career that are no longer around" -Sam [13:16]

“I just think that the blockchain does amazing things, and I'm very bullish on the blockchain, but a lot of people are trying to recreate things in Web3 that don't need to exist in Web3, but they put a Web3 layer, and they're like, this is going to happen.”- Sam [15:12]

Our Guest

Sam Ewen is a visionary maverick driving brand innovation for over 20 years. SVP and head of CoinDesk Studios, synonymous with creative thinking. Web3 trailblazer, Bitcoin miner, and Gen C podcast host


Resources & Links


Kevin Logan Jr
https://www.linkedin.com/in/kevinloganjr/
https://www.instagram.com/kevinofalltrades/



Adam Posner
https://www.linkedin.com/in/adamjposner/
https://www.thepozcast.com/


The Immutable Mindset
https://twitter.com/ImmutableShow
https://www.instagram.com/immutableshow


Sam Ewen
https://www.coindesk.com/coindeskstudios
https://podcasts.apple.com/us/podcast/gen-c/id1652720086
https://www.linkedin.com/in/samewen/

The Immutable Mindset is proudly supported by Metaintro, the professional resume wallet for Web3. The multi-chain custodial wallet holds proof-of-employment, proof-of-skill, and proof-of-education, replacing the PDF resume. Adjacent to the project, Metaintro runs a massive Discord community dedicated to web3 jobs. Around 4,000 jobs are posted in the community a month. For more information on Metaintro, head to https://bit.ly/metaintrowebsite or on Twitter at /metaintro.


For all episodes and to subscribe, please visit https://the-immutable-mindset.simplecast.com

Please follow us on Twitter & Instagram @ImmutableShow

Thanks for listening!

  • [00:49] Introduction to Sam Ewen
  • [03:01] Sam’s background and career journey
  • [05:21] Lessons learned from early internships
  • [06:46] Sam’s early career in music and tech
  • [08:45] How digital advertising, and experiential marketing prepared Sam for Web3
  • [12:51] The current stage of Web3: Are we still in the early innings?
  • [14:35] The uncertain future of Web3
  • [15:12] The evolving landscape of Web3: Differentiating between necessary and unnecessary applications of blockchain technology
  • [16:27] Navigating the transition from Web 2.5 to Web3: Balancing practicality and idealism in adopting blockchain technology
  • [17:47] The landscape for brands in Web3.
  • [19:16] Nike's drop and the future of digital wearables
  • [21:03] Mercedes' generative art drop
  • [24:52] CoinDesk's experiential approach to consensus
  • [26:03] Designing the Web3 programming and experience for the CoinDesk Consensus conference
  • [28:55] Brand summit and future of Web3
  • [31:56] How to keep events more intimate
  • [34:01] Consensus as the most meaningful event
  • [39:31] The negative impact of the hype around cryptocurrency
  • [46:24] CoinDesk studios' development initiatives
  • [49:09] The natural evolution of Web2.