John Federman currently serves as the CEO of HireRoad, driving strategic initiatives and fostering growth with his extensive executive leadership experience. Prior to HireRoad, he held notable positions, including Chief Corporate Development Officer at Salsify and CEO of JRNI, where he played a pivotal role in advancing the company’s scheduling platform, which integrates customer engagement and omnichannel conversion strategies driven by deep analytics. Before his ventures in technology and e-commerce, John made impactful strides in the advertising industry. As the CEO of AdSmart from August 1998 to August 2001, he pioneered the advertising network marketplace, achieving remarkable growth and ultimately facilitating the company’s acquisition by Engage for $437M. John’s visionary leadership and proven track record of leading SaaS companies across a multitude of industries position him to drive strategic growth and innovation at HireRoad.
In this conversation, Adam and John, CEO of Higher Road, discussed his career journey, leadership philosophy, and the importance of creating a positive workplace culture. Fetterman shares insights on people analytics, the role of AI in enhancing organizational effectiveness, and the impact of COVID-19 on workplace dynamics. He emphasizes the significance of surrounding oneself with uplifting individuals and the challenges of maintaining focus in a rapidly evolving market. The discussion culminates in Fetterman's definition of success, highlighting the importance of making a meaningful impact without becoming self-impressed.
We thank HireRoad for supporting these episodes of #thePOZcast at HR Tech 2024, Las Vegas! HireRoad is a leading global HR solutions provider spanning recruitment, onboarding, learning, and analytics software. Driven by PeopleInsight by HireRoad, our best-in-class people analytics solution, we unify disparate HR datasets to provide businesses with actionable insights within a record five days.
Our mission is to help our customers maximize the impact of their HR technology through a deeper understanding and optimization of their most significant investment– their people. HireRoad empowers HR teams through data-driven insights, customized support from our team of experts, and a transparent, cost-effective approach to meet companies where they are at in their people data journey.
For more, please visit hireroad.com/poz
Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner. Visit www.thePOZcast.com for all episodes and more.
Takeaways
- John emphasizes the importance of leadership in creating a positive culture.
- Surrounding oneself with uplifting individuals is crucial for personal and professional growth.
- People analytics should be human-centered and approachable for effective decision-making.
- AI enhances organizational insights but should be used as a directional tool, not a definitive answer.
- The impact of COVID-19 has reshaped workplace dynamics and analytics needs.
- Fetterman believes every CEO should be the best salesperson in the room.
- Building a cohesive leadership team is essential for organizational success.
- Differentiating in the market requires understanding and addressing customer needs.
- Success is defined by the impact one makes, not by self-importance.
- Maintaining focus amidst opportunities is a key challenge for leaders.
Chapters
00:00 Introduction to John Federman and Higher Road
01:25 Career Journey and Early Experiences
04:30 Leadership Philosophy and Culture Creation
08:56 Building a Cohesive Leadership Team
10:51 Differentiating Higher Road in the Market
13:33 Human-Centered People Analytics
15:55 Utilizing AI for Internal Insights
17:48 Lessons Learned from AI Implementation
20:32 Impact of COVID-19 on Workplace Dynamics
21:52 Challenges of Balancing Focus and Opportunity
23:02 Defining Success