Marketing Mindshift: Deirdre McGlashan on AI, BrandGuard & Value Exchange

Marketing Mindshift: Deirdre McGlashan on AI, BrandGuard & Value Exchange

Deirdre McGlashan, Chief Marketing Officer at BrandGuard, discusses her background in marketing and the impact of remote work. She shares her experiences with mentors and the importance of fair value exchange in marketing. Deidre also talks about her immigrant background and the challenges she faced in her career. She emphasizes the need for continuous learning and adaptation in the ever-changing marketing landscape.

Deirdre discusses the current state of AI and the need to question how AI is being trained and what data is being used. She introduces BrandGuard AI, a brand governance platform that helps brands score and evaluate their assets. Deirdre highlights the importance of brand governance in the age of generative AI and hyper-targeting. She emphasizes the need to stay sharp in the industry by talking to people and engaging in conversations. Deirdre also discusses the concerns and unintended consequences of AI, such as reinforcement of biases. She shares her excitement about the opportunities that AI brings and her role in mitigating the potential risks. Deirdre concludes by emphasizing the importance of being helpful and leaving a positive impact on others.

For more information on BrandGuard or to sign up for a demo, please email contact@brandguard.ai or visit our website https://www.brandguard.ai/?utm_source=the_POZCAST&utm_medium=social+&utm_campaign=podcast_with_POZCAST.

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Takeaways

- Remote work and hybrid models are here to stay, and the next generation is more comfortable with the blend of physical and digital interactions.
- Persistence and showing up can help break through roadblocks and glass ceilings in the workplace.
- The principle of fair exchange of value is crucial in marketing, where respecting the consumer's time and providing valuable content or products builds a stronger relationship.
Leadership is a continual learning process, and there is no point at which one knows everything. Adapting to change and taking calculated risks is essential.
- Listening to consumers and leveraging AI and machine learning can enhance marketing strategies and create more personalized experiences. Question how AI is being trained and what data is being used.
- Brand governance is crucial in the age of generative AI and hyper-targeting.
- Stay sharp in the industry by engaging in conversations and learning from others.
- Be aware of the concerns and unintended consequences of AI, such as reinforcement of biases.
- Strive to be helpful and leave a positive impact on others.