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July 12, 2023

Malik Adunni: A Global Citizens Life of Connection and Purpose

Malik Adunni: A Global Citizens Life of Connection and Purpose

My guest on E275 of #thePOZcast is Malik Adunni. He is a global connector, music maven, and co-founder of Gold Credentials, a platform that creates, collaborates with, and activates artists to work with brands to engage their fans. He has worked in the music industry for over 20 years as a global tour manager and event producer at massive events like Coachella.  

Malik has worked with tons of amazing talent in the House/EDM scene including Sofi Tukker, Nora En Pure, and the late Avicci. He serves on the board for Beneath the Waves, a nonprofit research institute that focuses on oceans and shark conservation, and has integrated NFT art into the efforts. 

He is a true global citizen, having lived in London, Cape Town, Sydney, and even Japan where he taught English in Osaka. He considers himself a Global Ambassador, having traveled to 44 different countries. And now, he can call himself an Author, thankful to have been able to create a book, Malik’s Magic African Alphabet Hat, alongside his mother, in honor of his father- it is a tribute to him and for how traveling has helped him create a universal family around the world.

Malik is a friend and someone who I have known for a while, and I deeply admire his success, passion, and dedication to being an incredible human. I am honored and excited to share his story!

To learn more about Malik, please visit: https://www.goldcredentials.com/

And check out the book Malik's Magic Hat: https://www.maliksmagichat.com/

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2:38 - Introduction / Origin

5:38 - All about Malik's dad

7:06 - Coast to coast Experience

8:53 - First taste of house music

10:05 - First artist to work with

11:11 - Entry to House Music world

12:25 - Tour Management perspective (First Artist)

13:24 - Thoughts on Camera phone

14:58 - Moment of connection between fan and artist

16:20 - Learned from Late Avicii

17:48 - Favorite place

18:35 - Next place on the list to visit

19:09 - Power of relationships

21:37 - Philanthropic side

26:00 - All about Malik's Mom

28:47 - Favorite letter in Magic African Alphabets

29:41 - Key takeaway from the book for kids and adults

31:15 - Learned from the book writing process

33:19 - What are Gold credentials all about

35:15 - The secret behind Sir Henry the Pineapple

37:18 - Malik's Superpower

40:12 - Response on the first book with a picture

40:42 - Malik Addunni's North Star