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Dec. 17, 2021

Kathleen Griffith: Architecting the Life of Your Dreams

Kathleen Griffith: Architecting the Life of Your Dreams

Kathleen is the founder and CEO of female-focused marketing consultancy, Grayce & Co. Grayce & Co works with Fortune 500 brands and media companies and in the past five years alone, Kathleen has directed more than $500M in marketing dollars with clients ranging from NIKE to Verizon to NBC Sports.

Kathleen is also the Founder of Build Like A Woman, a global platform providing inspiration, tools, and community for women to rise and thrive in all aspects of their businesses and lives. The platform includes a proprietary digital course now available in over 125 countries, a dinner speaker series, and video interviews that highlight the work of exceptional builders like Eva Longoria, Jessica Alba, Shay Mitchell, Arianna Huffington, Tina Brown, Jennifer Fisher, Tamara Mellon, Rebecca Minkoff, and June Diane Raphael.

Finally, Kathleen is also a sought-after investor. Her first investment, which she advised alongside LinkedIn Co-Founder Reid Hoffman, was acquired by Dropbox.


This Episode’s Heavy-hitter’s:

- It’s all about getting your 10,000 hours in something for Kathleen. When you’re a young professional, it’s all about becoming a subject matter expert. Once you have that, you have much more flexibility to move into something else.
- There are certain roles that Kathleen doesn’t think can ever go fully remote. Specifically, creative roles that are driven by collaboration are just lacking something when things are taken offline.
- Kathleen advises people to really sit in what makes them uncomfortable about themselves. Embrace the things that you don’t like about yourself and avoid distractions– really feel that discomfort and use it to drive your improvement.
- Kathleen defines entrepreneurship as the ability to withstand one breakdown after the next and keep going. Being able to sustain that failure and learn from it without giving up has helped Kathleen to succeed.
- One benefit of public speaking for Kathleen was to still be able to empower and influence people even when she’s too busy to mentor people 1-on-1.

Be sure to follow Kathleen on her social handles on insta: @kathleengrayce & @buildlikeawoman.

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1:32 - Impetus behind working as an Entrepreneur
4:30 - The Black Sheep
5:15 - Early Life Lessons
6:55 - Jumping around too much
8:57 - Disadvantage of working remote / Lack of first-hand learning
10:07 - Leaving the Corporate World
11:32 - Pragmatic Strategic Approach
14:30 - Working Parents
17:15 - Lessons taught by Grandmother
19:20 - Year 1 Big Mistakes
21:36 - Dealing with the first client
25:26 - How to take in Accountability
27:15 - Close to the Vision
29:24 - Eat what you kill
32:09 - Pattern Recognition
34:06 - Pushing yourself out of your comfort zone
37:32 - Empower Female Customers
39:39 - One Tribal World
42:10 - Greatest piece of advice
43:55 - Kathleen's Super Power
45:42 - Kathleen's North Star