John & Jessica Waller: Corporate Life to a Nut Butter Entrepreneurial Journey

John & Jessica Waller are the husband and wife team behind Humble Nut Butter, a line of distinctly different savory spreads made with premium-quality simple ingredients. The two met when they each moved to Chicago and eventually would start Humble Nut Butter in Minneapolis. Before that, John worked for companies like Groupon and Intellegentsia Coffee, while Jessica spent her early career in marketing and development roles in the for-profit and non-profit sectors.


This Episode’s Heavy-Hitters:

- Humble Nut Butter was born out of a personal need; Jessica started experimenting with her own nut butter recipes after being bored of the options on the marketplace.
- Though the product idea came from Jessica, John took a risk in leaving his job that met her idea for a product, enabling them to grow the business together.Work-life balance is tough and tends to blend together; but it’s also giving John and Jessica’s kids a look into their family business.
- Jessica and John are based just fifteen minutes from where George Floyd was murdered, and they talk about the effects of that as well as Philando Castile and how they’ve taken action.
- John was there for the early days of Groupon and talks about his experiences at the company.

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