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May 26, 2023

Joe Marchese: VC Investing In and With Human Positivity, Optimism and Connection

Joe Marchese: VC Investing In and With Human Positivity, Optimism and Connection

Joe Marchese is the Founder of Human Ventures and Komos Brand Group. He created his first startup, Truex, in 2006, which he later sold to Fox Networks for $200 million. Besides being an expert and thought leader in the attention economy, Joe is also a prominent and socially driven investor through Human Ventures.

Human Ventures focuses investment strategy on a broad range of essential human needs: from health and wellness to innovations in the workplace, to how we connect as communities, to exploring transformational changes in how and where we spend our time.

This Episode’s Heavy-hitter’s:

The inspiration for Human Ventures was actually New York City and its culture of people. Joe wanted to build something outside of the NYC tech scene, and Human Ventures was born.

Joe’s got simultaneously optimistic and fearful use of AI as an advocate for human beings. He recognizes how much value it brings to the table in simplifying workflow, but he also knows how disruptive and unpredictable it has the potential to be.

When it comes to picking a cofounder, Joe focuses on finding complementary skills and personality traits. That and good communication are a recipe for success.

Komos Tequila takes a non-consensus approach of not being a celebrity-sponsored Tequila. They depend on the product and authenticity of the process to stand out, and be loved and enjoyed by those who drink it.

Joe invested in a non-profit called Groundswell Fund that helps corporate companies give to charity. Instead of the C-suite choosing, they allow employees to choose the charities that they give to.

For more on Joe and Human Ventures, please visit: https://human.vc/
Check out Komos Tequila at https://komos.com/

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1:57 - How to get guests on Linkedin

3:20 - Rewind button: First job

4:23 - Greatest lesson at Chucky cheese

5:12 - The first job felt like an Entrepreneur

6:08 - Early Negotiation

6:42 - Background of starting a company

9:26 - Working with job boards

10:16 - Scared of launching a company alone

12:58 - Breakdown of years

16:14 - Inspiration

17:31 - Business Model

19:18 - Robots vs Humans

20:21 - Reassess the metrics

21:32 - A ha fun moments with ChatGPT

22:35 - Thought on co-founders

24:44 - How did the product come up? (Luxury Tequila)

29:17 - The good, the bad, the ugly in the web3 space

31:57 - Effect on Philanthropy

33:47 - Joe's Go-to interview Questions

36:28 - Single greatest piece of advice

37:43 - Joe's North Star