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Nov. 24, 2023

Craig Fisher: How to Grow a Business with Kindness & Empathy

Craig Fisher: How to Grow a Business with Kindness & Empathy

Recorded on #thePOZcastLIVE on 10/26/23.

I am thrilled to welcome back one of my first guests and long-time #thePOZcast supporters, Craig Fisher! He has a new book, "Hiring Humans," and we will unpack what it's all about and the lessons learned.

Craig Fisher is a Talent Acquisition Leader, Talent Ops Consultant, and Employer Brand Marketing Strategist at TalentNet Media, a premier recruitment operations and marketing consultancy for some of the world's top employer brands. With over 25 years of experience in the talent industry, Craig has led global marketing, recruitment innovation, and employer branding strategy for RPO and consulting clients across various sectors and regions.

His mission is to help recruiters and employers attract, engage, and retain the best talent by leveraging inbound marketing techniques, social media, and HR technology with empathy and kindness. 

Craig is a keynote speaker, trainer, and advisor on topics such as digital branding, recruitment marketing, talent attraction, and HR tech. He is also the founder of LinkedIn Training Dallas, a platform for sales, marketing, and recruiting professionals to learn and network. I am passionate about creating value for my clients, partners, and community.

This is a great show filled with many insights for TA professionals, recruiters, and job seekers, so check it out!
Full video: https://www.youtube.com/live/f1ssCRfnlmE?feature=shared

And check out Craig's book, Hiring Humans! https://a.co/d/5wkl00I

#thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. 
Check out a free demo today! https://bit.ly/2Fbm/BZ

Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner.

2:20 - Introduction

3:36 - Impetus behind writing the book

5:20 - Process of compilation/The Aha moment

6:44 - Change in talent over the last 3 years

8:30 - Bandwagon of "EasyApply"

10:59 - Keeping the Friction Low / Qualifying questions

12:35 - The dilemma of ATS

15:07 - Thoughts on different hiring tools

17:11 - Market the need

18:13 - Different points of view / The decisive factor

20:07 - The elephant in the room - The AI

21:20 - Levels and components of AI

23:02 - Learn and invest in technology 

24:56 - Danger of Automated Marketing

27:28 - The candidate experience

29:34 - A recipe for disaster

31:03 - Use of HR Metrics

33:48 - Quality to hire Metric / Upgrading a team

35:12 - Document the process

35:53 - Future of Career Skill Identity

38:18 - Open-ended Interview Questions

39:07 - Train the HR team 

41:23 - Train HR to be more empathetic

43:50 - Protect the talent / No-show job

46:15 - Thoughts on Remote/hybrid/onsite

48:07 - The effect of a creative space

51:05 - Employer brand being critical to consumer brand

52:52 - Attracting talent (The good, the bad, the ugly)

55:20 - 5-1 give to ask content ratio

56:01 - Employee retention & engagement

57:22 - Audience of the book