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May 28, 2021

Chris Carr: From Near Death to Digital Marketing Success - Unpacking The Journey

Chris Carr: From Near Death to Digital Marketing Success - Unpacking The Journey

Chris Carr is Founder and CEO of Farotech, an award-winning marketing strategy agency that has worked with some of the most prominent names in the Philadelphia area and throughout the nation.

His story starts earlier on in his life when he almost died after getting lost during a mountain climb in treacherous weather. That experience would be the foundation of his tenacity and future success. In addition to his agency, Chris has led humanitarian efforts overseas, focusing a lot on providing clean water for impoverished communities. Farotech itself actually has an aggressive charity program called Grow to Give that helps developing countries with sustainability projects related to clean water, education, and medical aid. 

This Episode’s Heavy-Hitters:
- On a mountain climb gone wrong, Chris got lost for four days, lost all of his gear and 20 pounds of body weight and was covered in frostbite.
- Chris’s favorite interview question is “Are you a cat or a dog person?”
- Chris majored in Religious Studies and believes in God, but did not have a particular come to God moment while lost and stranded on the mountain.
- Chris started his company Farotech as a result of a breakup he had in college, where he tried to build a website to sell her art to win her back; and discovered digital marketing in the process.
- When Chris is hiring, the last leg of his process involves having candidates pitch his own sales script back to him as if he was a client.

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2:34 - Chris' Mountain Story
5:44 - Sudden Realization of Fear/Uncertainty
6:43 - Rely on Friend and Vice Versa
8:34 - Ability to make Decisions
8:53 - Gratitude and Silver Lining
11:18 - Strong Faith
12:28 - Biggest Impact
13:57 - Mountain Adventure to Corporate World
15:18 - Taking water for granted
16:40 - Biggest innovation in Digital Marketing
17:47 - Chris Car Journey though internet
19:52 - Concept of Overnight Success
21:14 - Regrets from the past
22:28 - Natural Storyteller
24:47 - How to build a team
26:40 - Mutual Interest
27:36 - Go-to Interview Questions
28:30 - Biased judgement
29:54 - Proud Moment
31:19 - Keeping the culture and vibe alive
34:16 - Thought Leader Magazine - Podcast
35:44 - Greatest piece of advice
37:07 - Chris SuperPower
39:14 - Chris's North Star