Charles Stanton: How Brands are Coming Onto the Blockchain

I am excited to welcome Charles Stanton on #thePOZcast, alongside my special co-host Kevin Logan Jr. Charles is the Chief Marketing Officer at Forj, a company leading the charge in NFT technology and driving audiences into the Web3 space. With a strong UK marketing background, he spearheaded digital campaigns for top brands like KPMG, National Lottery, Bupa, and British Gas. Recognized for his innovative social media marketing, he now applies his expertise at Forj, forging new paths in digital collectibles, gaming, music, and entertainment.

Adam and Kevin sit down with Charles to discuss his journey and his thoughts on how brands can bridge the gap between the metaverse and their audiences. They delve into the challenges and opportunities for brands entering the metaverse, with a focus on Forj's efforts to foster co-creation between fans and creators. The discussion also touches on the importance of putting in the work and effort to succeed in the Web3 space. They emphasize the significance of ownership and peer-to-peer transactions, highlighting the role of blockchain in providing an immutable source of truth.

Notable Quotes

“I talk about the democratization of brands because you know more than just what products have done. So again, they've been the poster child, I suppose, for centralized by paying, but if you think about how ordinary brands will be thinking about themselves in the future they need to start opening up to communities, they need to start being open to co-creation.”
Charles - [12:41]

“I see the metaverse as being like the internet is now. It's not going to be a case of there will be one big festival and all that will be different. Essentially, metaverse experiences that you jump into just as you jump into your website, you allow an address of some kind, you jump into that metaverse experience.” Charles - [20:13]

“As a marketer, imagine a situation where you've developed the brand, you developed your brand values, and you want to communicate these brand values in the real world. It's very hard to do in a way that you have complete control over in the metaverse.” Charles - [22:19]

To learn more about Charles Stanton:

https://forj.network/
https://www.linkedin.com/in/charles-stanton/

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