Bryan Adams: Unpacking What Employer Branding Truly Is

My guest on episode 139 of #thePOZcast, Bryan Adams is the CEO and Cofounder of Ph.Creative, an employer branding agency recognized as one of the best in the world. Bryan is a graphic designer who started his career at Facto Magazine, before eventually leaving to launch his own creative agency. With the launch of Ph.Creative, he took on the role of operator and after some time, decided that employer branding was a largely underserved yet lucrative niche that his team could execute on. 

This Episode’s Heavy-Hitters:
- Bryan’s perspective that employer branding is just as much about weeding out the wrong people for a position or company as it is about finding the right person.
- James Brown is such an interesting and iconic performer that you could literally ask him any half-baked question and still get an amazing interview. This he knows from personal experience, when he interviewed James Brown early in his career.
- “Everyone has an employer brand one way or another. Whether it’s been designed or considered is another matter.”
- Why doubling prices very early on at Ph.Creative actually drove more business, and dug Bryan and the business out of a hole.
- How the United States Marine have some of the best employer branding in the world-- “Hell Week”How running and working at a creative agency is to “love the struggle.”

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