Breaking Bias & Building Brands: Sarah Reynolds on Inclusive Leadership, HiBob’s Growth, and Marketing Innovation

Sarah Reynolds is an award-winning B2B SaaS marketing powerhouse championing inclusive, people-first growth strategies. With over a decade of experience leading global marketing programs, Sarah has consistently delivered transformative results for modern companies. Currently the CMO at HiBob, they previously held leadership roles at Udacity, Salary.com, and PTC, excelling in pipeline generation, messaging, and team development while driving innovation in enterprise and consumer markets.


Openly queer, trans, and non-binary, Sarah leverages their platform to challenge stereotypes and advocate for inclusivity in the workplace. They passionately promote inclusive language to combat unconscious bias and foster belonging.


Sarah discusses their unconventional journey into marketing, the challenges of navigating identity in the workplace, and the importance of understanding unconscious biases. Sarah shares insights on building inclusive teams and the significance of language and pronouns in fostering a supportive work environment. The conversation also touches on the growth of HiBob, the HR tech company where Sarah serves as CMO and the unique challenges of scaling a hyper-growth organization.

Sarah discusses the competitive landscape of HR tech, emphasizing the importance of product innovation, customer community, and brand differentiation. They explore the challenges of navigating change and the lessons learned from marketing failures. The discussion also delves into the role of AI in marketing, the complexities of a saturated market, and the significance of culture in hiring practices. Ultimately, Sarah shares their personal definition of success, highlighting the importance of authenticity and meaningful impact.

Please connect with Sarah: https://www.linkedin.com/in/sarahlizreynolds/
And check out HiBob: https://www.hibob.com/



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Takeaways

- Sarah's journey into marketing began unexpectedly after struggling in a BDR role.
- Empathy for sales roles can be developed through job shadowing.
- Coming out in the workplace can be daunting but is essential for authenticity.
- Unconscious biases are prevalent, and self-awareness is key to addressing them.
- Language and pronouns are crucial in creating an inclusive environment.
- Inclusivity requires ongoing effort and is not a one-time achievement.
- Diverse teams are innovative, but inclusivity is necessary for their success.
- Building consensus among diverse perspectives is a challenge for leaders.
- HiBob focuses on a people-first approach in HR tech.
- The growth of HiBob presents unique challenges in scaling processes. It's a highly competitive space.
- Don't half-ass two things, whole-ass one thing.
- Success is about finding your groove.
- Talent is equally distributed. Opportunity is not.
- User experience has not fundamentally revolutionized.