BEST OF: Bracken Darrell: A lifetime of Wisdom from the CEO @ Logitech (E187)

First aired 11/26/21

Bracken Darrell is the (former) CEO of Logitech, a world leader in new and innovative products that connect people via digital experiences. Bracken joined Logitech in 2012 and has helped completely revitalize the brand that once created PC accessories.

Now, Logitech makes products that enhance our ability to connect over multiple digital platforms. Bracken has had a ton of experience leading at landmark companies like Procter and Gamble, General Electric, Whirlpool, Braun, and more. Each unique experience with different brands in different markets has made him an expert in running and growing world-class brands.

This Episode’s Heavy-hitters:

Bracken’s time working with Braun in Germany internationally taught him about the importance of actively incorporating multicultural people into team meetings. Since those people are more likely to be introverted due to cultural or language barriers, it’s important to seek out their input and be receptive to their communication styles as well.

Bracken’s advice to a brand manager: take big chances. He explains that he’s had failures at every level, but that small changes often don’t work, and there are ways to manage risk at higher levels that pay off much greater when successful.

Another big-risk example in a different setting Bracken took was during the pandemic. As Logitech has shifted its mission to create products that help enhance the work from home experience– they doubled down and bought more inventory which led to substantial growth for the company.

Bracken talks about the George Floyd tragedy and how it made him realize the depth of the problem in our country. He likens it to a version of American Apartheid and discusses the effects and change he’s worked to make.

Recently Bracken has gotten on the board of Life Biosciences which is working on treatments for age-related diseases. He talks about how he’s always had a passion for helping people and how this fits into his vision for that and the future in general.

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