Avery Akkineni: Leading the Way In Web3 and Beyond

Avery Akkineni serves as the President of Vayner3. There, she leads the company’s mission to build long-term strategic NFT projects for the world’s leading intellectual property owners serving brands, celebrities, athletes, and associations looking to incentivize and reward brand advocacy and customer loyalty.

Avery previously led VaynerMedia’s expansion into APAC, growing a team from 0-150+, opening offices in Singapore, Bangkok, Tokyo, and Sydney, and was awarded SEA Independent Agency of the Year within years. Before joining Vayner, she worked at Google in both Silicon Valley and New York City.

This Episode’s Heavy-hitter’s:

During her days at Target, Avery recognized how amazing an organization it was, but knew early on that she personally needed something a little less regimented where her future wasn’t laid out detail by detail in front of her.

Avery landed on the other end of the spectrum when she ended up at Vayner, where she encountered a steep learning curve in adjusting to the entrepreneurial and fast-paced environment.

Her first encounter with Gary was actually through one of his trademark speaking engagements at Google, and afterwards they met and hit it off.

For Web3 recruiting, Avery has been using Twitter to find and vett candidates. Through prospect’s tweets, she can see their positioning, thought process, and overall intention and vision in the space.

Since it’s still so early in the Web3 space, there’s a strong inclination to collaborate rather than to compete, so the idea for Avery is to continue that for as long as possible.

To learn more, check out https://vayner3.com/

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