Anthony Constantino is the co-founder of Sticker Mule, a custom printing company that’s taken the internet by storm, the creator of an award-winning hot sauce (that he created as a joke), and most recently, an active professional boxer.
At the tail end of last year, he launched Stimulus, a social network that replaces advertising with giveaways. He’s out to build a more authentic, happy, and useful social network right when the world needs it most.
This Episode’s Heavy-hitter’s:
Anthony’s career started out when he took over his family business which was in bankruptcy in his early 20s. He had to meet with bankers quarterly to continually convince them not to call in the loan.
Anthony co-founded Sticker Mule with his father’s friend, who understood manufacturing and wanted to create a business using the Internet. He funded it, and he and Anthony immediately got to work.
He started building Sticker Mule as he was stabilizing his father’s company, and once Sticker Mule was growing, he ended up acquiring that company and transferring over all the employees as well as the location.
Anthony is huge on trying new things that excite him– he’s tried standup comedy and multiple combat sports. He’s actually become a professional boxer who regularly competes!
Last year Anthony launched a social media platform called Stimulus. The idea is to make it a “healthy” social media that doesn’t thrive off of outrage for engagement.
Sticker Mule made their own hot sauce as a result of one of the staff members making a joke. They decided to do it for real, researched recipes for a year, and created a hot sauce that recently won a blind taste test over 450 other hot sauces.
Please be sure to visit www.stickermule.com
If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast
#thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers.
Check out a free demo today! https://bit.ly/2Fbm/BZ
Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth
For past episodes, check out www.thePOZcast.com
1:47 - Most early memories
4:47 - Dealing with bankruptcy
6:17 - Innovation point
7:15 - Brother being a Godfather
10:20 - Starting a company together
12:27 - Sticker Culture
12:30 - Pricing and Marketing
14:55 - Favorite Comic Model/Expressions
16:49 - Biggest challenge of running a company
18:58 - Number 1 product on shelf
20:48 - The Hot sauce
24:12 - The Boxing Journey
30:09 - Empower the creator economy
31:16 - Stimulus - how bad is social media?
35:04 - Perspective on Social Media Mechanism
36:07 - Stimulus.com / Where to contact
37:28 - How to cultivate Action Mindset
38:57 - Single greatest piece of advice
39:50 - Anthony's North Star