Amanda Dorenberg: Tech, Transformation, and Triumph: A Journey from Modeling to Leading Innovation in Out-of-Home Advertising

Please welcome Amanda Dorenberg to episode 304 of #thePOZcast. She is a technology & marketing executive passionate about disrupting traditional industries via new & emerging tech. Currently the President of the Canadian Out-of-Home Marketing & Measurement Bureau aka the COMMB, Amanda drives innovative change using new and emerging technologies across the out-of-home industry.

Amanda shares her journey from being a professional model to becoming a leader in the out-of-home advertising industry. She discusses the challenges and lessons learned in the modeling industry, including the dark side of harassment and exploitation. Amanda also opens up about her experience with AVM (Arteriovenous Malformation) and her recovery process. She highlights the innovation and technology in out-of-home advertising and her involvement in the crypto and blockchain world. Finally, Amanda discusses her transition to leading Canadian Billboard Magazine and her work with Arts Help. 

Amanda discusses the growth of her media publication and the importance of building a strong community. She shares how unique content and activations during the pandemic helped garner attention and attract partnerships. Amanda also talks about the value of print publications in a digital age and the impact of physical media kits in client meetings. She emphasizes the importance of curiosity and shares her interview tactics for assessing character and values. 

For more on Amanda, please follow her on all her socials @amandadorenberg

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Takeaways

- The modeling industry can be both glamorous and challenging, with issues of harassment and exploitation. It is essential to stand up for oneself and set boundaries.
- Out-of-home advertising is a dynamic and innovative industry offering unique creative campaigns and consumer engagement opportunities.
- Blockchain technology can potentially disrupt various industries, including advertising and media. It offers transparency, security, and new possibilities for data management.
- Disruption requires a strong team and a willingness to challenge the status quo. It is essential to surround oneself with supportive colleagues and embrace change.
- Amanda's journey is a testament to resilience and the power of personal growth. Despite facing adversity, she has found success and continues to make a positive impact in her industry. Building a strong community is crucial for the success of a media publication.
- Unique content and activations can help attract attention and partnerships.
- Print publications still hold value in the digital age. Physical media kits can leave a lasting impression in client meetings.
- It's important to assess a candidate's character and values during interviews. Asking about fears, motivations, and inspirations can provide insights into their potential fit within the organization.
- Finding passion in your career is essential for long-term fulfillment. Focusing on what inspires you and being curious can lead to greater success.
- Humility, kindness, and grace are essential values in personal and professional interactions.